How enjoyable was it? Remembering an affective reaction to a previous consumption experience
Article Abstract:
Three experiments are used to test the use of postexperience behavior by consumers in the absence of experience-based affective reactions. Consumers use postexperience behavior as a proxy for their experience-based reactions.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Customer satisfaction
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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The effect of mind-sets on consumer decision strategies
Article Abstract:
Four experiments test the impact of mind-sets on consumer judgments and decision strategies. Indu ced mind-sets influence the thoughts that people gener ate in unrelated situations and thus affects their pur chasing behavior.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Decision-making, Decision making, Purchasing
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Psychological aspects, United States, Consumer behavior, Consumer behaviour, Report
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