Automatic category activation and social behavior: the moderating role of prejudiced beliefs
Article Abstract:
A study is conducted to investigate the influence of subliminal primes and whether these automatic category activation effects would be affected by prejudice level. The results indicate that the behavioral level previous findings with social judgment and lexical decision tasks and support a model in which automatic category activation has divergent effects as a function of preexisting attitudes.
Publication Name: Social Cognition
Subject: Sociology and social work
ISSN: 0278-016X
Year: 2003
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To do or not to do: using positive and negative role models to harness motivation
Article Abstract:
Role model preferences among individuals contemplating additive and subtractive behavior changes were examined. It was found that individuals having additive behavior were likely to view positive models as effective motivators, whereas individuals having subtractive behavior viewed negative models as effective motivators
Publication Name: Social Cognition
Subject: Sociology and social work
ISSN: 0278-016X
Year: 2004
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"It was nothing"-extending evolutionary models of altruism by two social cognitive biases in judgments of the costs and benefits of helping
Article Abstract:
The studies derived from a model of helping accounts to how individuals are motivated to incur the initial cost of helping, and helping of strangers observed among individuals. As closeness for the same behavior increases, the judged cost to helper decreases, thus 'labor of love" effect is demonstrated.
Publication Name: Social Cognition
Subject: Sociology and social work
ISSN: 0278-016X
Year: 2003
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