Consumer protection in historical perspective: the five-year battle over federal regulation of advertising, 1933-1938
Article Abstract:
This article discusses the role of the United States Congress in regulating advertising between 1933-1938; the development and drafting of legislation is analyzed. The author evaluates the Tugwell bill which was drafted with the intention of providing consumer protection, and developed into the Wheeler-Lea Act, or the Federal Trade Commission Act, of 1938, and which continues to be the major law regulating advertising.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2000
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Encoding advertisements: ideology and meaning in advertising production
Article Abstract:
The author asserts that cultural studies should research commercial cultural production's subjective aspects, focusing on the advertisers and designers. The audience intended for by ad designers and creators is oftentimes only themselves; an expansion of cultural studies beyond consumption, texts and reception is necessary, in order to take into account the roles of its creators.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2000
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Evaluating the credibility of online information: a test of source and advertising influence
Article Abstract:
Internet users must carefully examine a variety of cues when evaluating the credibility of online information. By Isolating source and advertising cues that individuals might rely on when judging online information, whether web audiences use them are examined.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2003
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