The rise of consumer culture in a Chinese society: a reading of banking television commercials in Hong Kong during the 1970s
Article Abstract:
The author asserts that the 1970s and early 1980s saw an emergence of capitalism and consumer culture in Hong Kong, which resulted in the adjustment of traditional values and themes. Television advertising campaigns of two banks are evaluated; one encouraged hard work and the gradual accumulation of wealth, whereas a later campaign focused on instant material gratification and the achievement of symbolic status through the consumption of goods.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2000
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Watch your mouth! An analysis of profanity uttered by children on Prime-Time Television
Article Abstract:
The frequency and types of offensive language spoken on prime-television in 2001, particularly on programs rated acceptable for children and teenagers are examined. The findings are compared to similar studies conducted in 1990, 1994, and 1997 to determine whether the use of profanity by child and young adult characters has increased over an 11-year period.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2004
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Pacing in children's television programming
Article Abstract:
Children's television programmers apparently have decided that children need time to process, absorb, and reflect on their educational messages, if such programming is to reach its full potential. Some program providers like Nickelodeon have different features for different types of programming.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2003
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