When credibility attack: The reverse impact of source credibility on persuasion

Article Abstract:

The implications of the effect of source credibility identified after message processing on the confidence people have in their own thoughts generated in response to persuasive messages are investigated. Results suggest that high source credibility leads to less favorable attitudes than does low source credibility.

Self-confidence, Self confidence

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Memory-based versus on-line processing: Implications for attitude strength

Article Abstract:

A study was conducted to compare the strength of attitudes created by on-line processing with those created by memory-based processing. It was observed that attitudes created through on-line processing were stronger than attitudes created through memory-based processing.

Attitudes, Attitude (Psychology)

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Test of a Level of Aspiration model of group decision making: non-obvious group preference reversal due to an irrelevant alternative

Article Abstract:

A non-obvious prediction of a Level of Aspiration (LOA) model of group decision making was tested. It was observed that groups more often chose the alternate acceptable to all members even when the majority preferred a different alternative.

Models, Decision-making, Group, Group decision making, Report

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