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Run for the money

Article Abstract:

Track and field athletes are starting to resent how little they are paid, especially after the International Amateur Athletic Federation (IAAF) signed a four-year deal with European television worth $91 million. It is estimated the IAAF earns $150 million every four years.

Author: Patrick, Dick

Publisher: Rodale, Inc.
Publication Name: Runner's World
Subject: Sports and fitness
ISSN: 0897-1706
Year: 1993

Finance, Compensation and benefits, Track and field athletes, International Amateur Athletic Federation

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The color of money: fashion spurs licensing profits

Article Abstract:

Sports teams may change their uniforms or logos in search of additional retail sales from their fans. For example, 11 National Basketball Assn teams are scheduled to wear new uniforms for certain games during the 1994-95 season, as are three National Hockey League teams.

Author: Rozin, Skip

Publisher: Primedia Enterprises, Inc.
Publication Name: Sport
Subject: Sports and fitness
ISSN: 0038-7797
Year: 1995

Marketing, Column, Sports teams, Uniforms, Sports, Sports uniforms

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