Hooking up to hit new heights
Article Abstract:
Lufthansa and United Airlines have managed to obtain anti-trust immunity from the US department of transportation, and will now be able to work more closely together. They already have a global marketing alliance, and will now cooperate closely on pricing and service. They will coordinate scheduling, plan routes together and bring together their frequent flyer programmes. Their sales teams will cooperate, and they could in the long term develop a joint brand.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1996
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SAS is ready to cut agents' commission
Article Abstract:
SAS, the Scandinavian airline, is expected to reduce agency commissions due to the fall in the amount of work involved, as travellers become more involved in the research and bookings. Its distribution policy also includes placing net fares on internal customised internet systems. Travel managers are opposed to the proposals and believe that SAS should be improving service and timing.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1996
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Lufthansa goes for direct sales
Article Abstract:
German airline Lufthansa is looking to reduce its reliance on sales agents, establishing a number of direct sales operations. It will launch on the Internet, and is considering a number of options using electronic media. It believes that the cost of doing almost all its business through agents has become too great, and sees new technology as the way forward.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1995
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