Motivation to Attend the 1996 Summer Olympic Games
Article Abstract:
This research note reports the results of a survey measuring the motivations of spectators who attended the 1996 Summer Olympic Games. A 33-item pencil-and-paper data collection instrument previously piloted at two other Olympic Games measured and assessed motivational perspectives associated with the Olympic Games. A panel of Olympic scholars, international business experts, and university academics undertook evaluation, validation, and refinement of the measurement tool. Administration and questionnaire training was used to establish the optimal conditions for the acquisition of data. Three hundred twenty valid responses were analyzed to determine factors influencing spectators' decisions to attend the Olympic Games. Recommendations for further research are provided.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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The Organization of Information in Memory for Pictures of Tourist Destinations: Are There Age-Related Differences?
Article Abstract:
Older adults are a key leisure travel market segment. As a growth market for the travel industry, it is imperative to understand how older travelers respond to pictures and illustrations in destination advertising used to prompt the destination selection decision. This study investigated age-related differences in memory for pictures of tourist destinations. After receiving encoding instructions, 90 younger and 90 older adults viewed four pictures of tourist destinations and later recalled the content of the pictures. With destination familiarity and education variables statistically controlled, there were no age differences found in pictorial memory performance. Implications of, and possible explanations for, the results are discussed.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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Tourism Research in Australia
Article Abstract:
The number of inbound tourist arrivals to Australia has increased markedly in the past 15 years, along with the economic, social, and environmental significance of tourism. One of the consequences of this growth has been a new interest in tourism-related education and research. This article traces the rapid changes in this research in the past 15 years, identifies some of the achievements so far, and suggests the future for tourism research in Australia.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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