Peak times
Article Abstract:
A study of tourist attractions, in the UK, found the most popular attraction, opened since 1993, was Legoland in Windsor, England, with 1,297,818 visitors in 1997. The most popular category of attractions, visited in 1997, were historical properties which increased attendance by 9% between 1989-97. A forecasted 1,270 million pounds sterling was spent by the 409 million visitors to UK attractions during 1997. Attendance grew by 1% between 1996-97. Some 32% of respondents blamed the weather for fewer visitors whilst 39% felt better marketing helped to increase attendance.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Take a seat
Article Abstract:
Leisure time in the UK is spent on a variety of activities depending on age and sex, according to a study undertaken in 1997. Activities in the home centre around watching television, which accounts for an average 11 hours per week. The study revealed that home computers were used by three times as many 18-year-olds and under than any other age group, suggesting that they are spending less time on outside activities. Visiting pubs is the main outside leisure activity, whilst the popularity of cinemas increased to nearly 120 million visits in 1996.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Selling your sole
Article Abstract:
The 1996 conference on Sports Sponsorship, Sport in Business, Marketing and Broadcasting took place at Chelsea Football Club. The conference focused on sport as a business endeavouring to earn money through planning gain, television rights, sponsorship and grants. Sport and television are not necessarily successful without a proper partnership between the party being sponsored and the sponsor. Successful partnerships have included one between the APA, sponsorship agency, and McDonald's, and Nynex and the Manchester Arena.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Germ busters. Perth leisure pool. World themes
- Abstracts: Modern times. Training takes root. Employers still suspicious of NVQs
- Abstracts: Future imperfect. All rolled into one. Got a light
- Abstracts: Dave and Buster. Time for tea. Light fantastic
- Abstracts: A new beginning. Score on the door. Film extras: Popcorn, Haagen Dazs and giant soft drinks may heave helped to boost secondary spend at multiplexes, but now operators are going to more elaborate lengths to prolong visits and increase spend