| Product Marketing |
| Title | Subject | Authors |
|---|
| '80 cosmetics ad support tops $750 million. | Pharmaceuticals and cosmetics industries | |
| Autumn '82 faces contrast natural eyes, bright lips. | Pharmaceuticals and cosmetics industries | Fine, Phyllis |
| Classic, designer-name fragrances brighten retailers' yule season. | Pharmaceuticals and cosmetics industries | Popovich, Elizabeth |
| Consumer expenditure study. (health and beauty aids) | Pharmaceuticals and cosmetics industries | |
| Consumer studies report habits of eight major market segments. (in cosmetic, fragrance, skin and hair care products) | Pharmaceuticals and cosmetics industries | |
| Cosmetic & fragrance price directory. (vol. 3) | Pharmaceuticals and cosmetics industries | Fine, Phyllis |
| Cosmetics makers explore underdeveloped Black market. | Pharmaceuticals and cosmetics industries | DeAngelis, Clare |
| Doing what comes naturally attracts the consumer. (in the cosmetic and toiletries sections) | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Expansion of natural lines draws attention to claims. | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Fall '81 cosmetic color story takes on a conservative theme. | Pharmaceuticals and cosmetics industries | Finkel, Mimi |
| Fast-growing ethnic market nears $5 billion annual sales. (cosmetic and toilet industries) | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Hair care item makers develop finely-tuned product positionings. | Pharmaceuticals and cosmetics industries | Lebowitz, Glenn |
| Hair-care sales up 18.2%; black lines top $400 million. | Pharmaceuticals and cosmetics industries | Weil, Arthur M. |
| How to put more 'operative' in industry co-op advertising. | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Marketers continue commitment to men's grooming segment. | Pharmaceuticals and cosmetics industries | |
| Marketers meet demand for nail treatment products. | Pharmaceuticals and cosmetics industries | Fine, Phyllis |
| Marketers: treatment future rests on long-term commitment. (cosmetics industry) | Pharmaceuticals and cosmetics industries | |
| Men's fragrance sales on upswing. | Pharmaceuticals and cosmetics industries | Lebowitz, Glenn |
| Narrowcasting can broaden TV marketing effectiveness. (for cosmetics and toiletry manufacturers) | Pharmaceuticals and cosmetics industries | |
| New sun-care items do more than promote a healthy tan. | Pharmaceuticals and cosmetics industries | DePoto, Tom |
| Positioning, sampling, price determine best-selling scents. | Pharmaceuticals and cosmetics industries | DeAngelis, Clare |
| Private label: a meaningful addition to retailing scene. | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Retailers call for limited SKUs, reduced treatment prices. (skin care) | Pharmaceuticals and cosmetics industries | DeAngelis, Clare |
| Rose, apricot palettes color spring '82 cosmetics lines. | Pharmaceuticals and cosmetics industries | Fine, Phyllis |
| Scent industry 'running hard' to maintain sales level. | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Show-biz promotional approach helps draw consumers, dollars. | Pharmaceuticals and cosmetics industries | Popovich, Elizabeth |
| Special report: primary packaging taking 'stock' of decorating alternatives. | Pharmaceuticals and cosmetics industries | Fine, Phyllis |
| Suppliers help tap men's market suggest sampling, advertising. (perfume industry) | Pharmaceuticals and cosmetics industries | |
| The 25-34 market. (survey by Redbook magazine on beauty products) | Pharmaceuticals and cosmetics industries | |
| The 'right' product packaging maximizes advertising clout. (perfumes industry) | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
| Underestimated senior market holds undiscovered potential. (for cosmetics and toiletries industries) | Pharmaceuticals and cosmetics industries | Weil, Arthur W. |
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