A video process allows the insertion of brand-name products in TV shows already on film
Article Abstract:
'Virtual product placement' is an advertising concept and technique developed by Princeton Video Image Inc. as another way to reach consumers. For example, a Wells Fargo bank sign can be inserted into a television image electronically as if the filming actually did take place in front of the Wells Fargo Bank. The technique was used on March 17 on a show broadcast over UPN, promoting Wells Fargo, Coke, Kenneth Cole and Evian. Reaction is mixed from the major networks.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Looking for a jolt to reverse slowing growth, Diet Coke revives some TV spots from 1996
Article Abstract:
The Coca-Cola Company has revived Diet Coke advertisements that first appeared in early 1996. The TV commercials featured young characters in an urban background. The commercial also had an upbeat version of Diet Coke's "Just for the taste" tagline. The ads are scheduled to be run again in the summer of 1998. The revived ads are the latest attempt by Coca-Cola to experiment with Diet Coke's marketing.
Comment:
Revives Diet Coke advertisements that first appeared in early 1996
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Coca-Cola will try to promote its top brand with more emotion
Article Abstract:
Atlanta, GA-based Coca-Cola Co. will try to enliven sales of its Coke Classic soft drink with a new more optimistic and emotional marketing campaign. Sales of the company's flagship product have been falling as consumers turn to juices, flavored teas and bottle waters. Coke's chief marketing officer Charles S. Frenette outlined the new campaign in an Oct. 18, 1999 interviews at company headquarters.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Comment about this article or add new information about this topic:
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