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Ad giant's top "jerk" wants it all (and another 50%)

Article Abstract:

A description of the strategies and management style of Martin Sorrell, group chief executive of the WPP advertising agency, based in London, England, is presented, with focus on his ambitions to gain a larger market share.

Author: Machan, Dyan

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999

Officials and employees, Advertising agencies, WPP Group PLC

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Softdrink giant tries the gentle approach

Article Abstract:

Issues are presented concerning the mass-market advertising strategy which has been deployed by Coca-Cola South Pacific for its flagship and other brands. The marketing of the drinks Pump and Burn are discussed.

Author: Eastham, Jaime

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001

Soft drinks, Marketing, Advertising campaigns, Carbonated beverages, Coca-Cola South Pacific

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Subjects list: Management

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