As Web-shop prices soar, agencies buy

Article Abstract:

Billboards, the roadside kind, one of the oldest media, outsell the Internet for advertising dollars. $2.1 billion was spent on billboards in 1997; Internet advertising was $906 million that same year. Longer and slower commutes in the cyberage are credited with the increase in ad spending on billboards. But large ad agencies continue to make acquisitions, mostly of the new-media ilk, in order to show revenue gains. Like a hot real estate market, though, the prices of such marketing firms are going higher and higher.

Acquisitions & mergers, Advertising agencies, New Electronic Marketing, Agency Formation/Mergers, Agency Planning/Goals, Out-of-Home Advertising, Mergers, acquisitions and divestments, Internet/Web advertising, Internet advertising, Location, Billboards

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Time Warner's Levin may reap stock bonanza

Article Abstract:

If Merrill Lynch and PaineWebber target prices for Time Warner come to pass, in the mid-$80s, Gerald Levin, the media giant's chairman could collect on a special offer, collect around $25 million. It was an incentive plan whereby he can double-or-nothing 700,000 stock options if the company's stock price rises to $72.06 within five years from March 18, 1998.

Comment:

Company's rising stock prices could provide windfall for chairman with stock options

Diversified Companies, Management development, Mass media industry, Time Warner Inc., Compensation and benefits, Stock options, TWX

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