A rewarding experience
Article Abstract:
Cards for frequent-buyer programs should be printed on brightly colored stock and clearly state the terms of the program. The promotion should be attractive without devaluing the product. Open-ended programs are most effective in promoting customer loyalty.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
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Covering the bases for your Web site
Article Abstract:
Business web sites that provide information are essentially becoming publishers under the law. They need insurance for errors, libel and copyright similar to the coverage offered by the Newsletter Publishers Association.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1996
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