ACNielsen gives 43 brands global status

Article Abstract:

ACNielsen has released a new report ranking 'global' brand name products by revenue. The research narrowed down 43 brand-name products that enjoy worldwide recognition and large sales percentages outside the country in which they are produced . Brand product trends in 30 countries were analyzed.

Research Findings, World, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Statistical Data Included, Evaluation, Reports, Consumer goods industry, Brand name products, Brand names, Marketing research firms, ACNielsen Corp. (Schaumburg, Illinois)

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Campbell's new soup-to-go ads are directed at working women

Article Abstract:

Campbell Soup Co. has launched a new ad campaign to market its soups and microwaveable meals to working women. The TV ad shows a rebellious-looking office worker who, after drinking a cup of Soup-to-Go, is transformed into an elegant executive who then enters a board room filled with male executives. Campbell is adopting the new look in an effort to overcome flat soup sales. It chose the 'Go Girl' idea upon seeing statistics showing that 40% of working women bring brown bag lunches from home as much as twice a week. Soup to Go is being marketed as a way for women to take control over what they eat for lunch. A take-charge theme is the inspiration for the TV spot.

Advertising agencies, Specialty Canning, Advertising, Canned specialties, Canned Soups ex Frozen, Seafood, Analysis, Food industry, Women, Portrayals, Working women, Target marketing, Campbell Soup Co., CPB, BBDO New York, Soup industry, Canned foods industry, Canning industry, Canned soups

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Irate firms take comparisons to court

Article Abstract:

Consumer goods companies are retaliating against comparative ads showing their products by taking it to the courts. Since the Federal Trade Commission allowed comparative advertising in 1979, consumer products companies have increasingly gone to court to show how their products are misrepresented. Companies may also resolve their disputes through the National Advertising Division of the Better Business Bureau.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Activity, Cases, Television advertising, False advertising, Comparative advertising

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