Subaru isn't tampering with success; it's just going to do what it has been doing - only bigger

Article Abstract:

Subaru of America is sticking with it's Australian-image for the biggest advertising campaign in the company's history. Spokesman Paul Hogan ("Crocodile Dundee") will promote the Legacy line, 2000 Forester model and the Outback with images of Australia. 9 new TV ads will remind viewers of "the beauty of all-wheel drive". Temerlin McClain maintains the campaign which is hardly a departure from past advertising, as Subaru sees success through continuity.

Motor vehicles and car bodies, Marketing procedures, Campaigns, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Automobile industry, Subaru of America Inc., Temerlin McClain, SBRU

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Several companies make December the time of the year to change their agencies

Article Abstract:

December has long been known as a month when advertisers pick up the pace of changes involving their accounts. Hewlett-Packard and other firms did just that.

Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Insurance, Insurance Carriers and Related Activities, Eating places, Food Services and Drinking Places, Advertising, INSURANCE CARRIERS, Computer industry, Insurance industry, Restaurant industry, Hewlett-Packard Co., HWP, Restaurants, CKE Restaurants Inc., Goodby Berlin & Silverstein, Principal Financial Group, Publicis and Hal Riney, Saatchi & Saatchi San Francisco, Johnson/Ukropina Creative Marketing

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