Consumer ethics: an investigation of the ethical benefits of the final consumer

Article Abstract:

Consumers' perceptions about the ethical content of the incidents they encounter were studied. The first phase of the research started with the distribution of a questionnaire with 47 questions. The second phase used three research assistants giving out questionnaires to persons watching a major recreational event. The research was able to identify a high level of ethical concern among consumers, structural factors that probably influence ethical decision making by consumers and correlation between ethical concerns and certain demographic descriptors.

Consumer behavior, Consumers

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Management of conflict using individual power sources: a retailer's perspective

Article Abstract:

Analytic evaluation of conflict management in marketing outlets using LISREL VII provides comprehensive results of power sources impact on productivity performance. A study over independent pharmacists and wholesalers reveals application of expert power source to produce positive results during conflicts. It also shows coercion and opportunism destroy quality and timely production in the marketing channel.

Management Skills, Analysis, Usage, Case studies, Retail industry, Retail trade, Career development, Management techniques, Conflict management, Distribution channels, Power (Philosophy), Transactional analysis, Parameter estimation

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The influence of norms on ethical judgements and intentions: an empirical study of marketing professionals

Article Abstract:

Marketing personnel frequently make strategic decisions which are influenced by ethical reasons. Understanding the motivations behind decisions of personnel can lead to a comprehension of decision-making precesses in general. Analysis of data from a sample of marketing managers reveals that norms have much to do with ethical judgments, in accordance with existing studies by Ferrell and Gresham (1985).

Marketing Management, Marketing personnel, Norm (Philosophy)

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