Designer puts himself at the heart of marketing

Article Abstract:

Australian graphic designer Hans Hulsbosch is unique in that he demands to deal with the main directors of his corporate clients and not with the marketing directors, the level of management graphic designers usually interface with. Hulsbosch will not deal with any one less than the top senior management because he believes his designs will not be taken seriously otherwise. Hulsbosch also is unique in that he will not take project commissions.

Commercial printing, not elsewhere classified, Commercial Screen Printing, Screen Printed Graphic Designs, Management, Graphic arts industry, Graphic arts, Screen printing

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Mojo listens to Joe Blow

Article Abstract:

Mojo Partners sends its staff to the streets to talk to consumers, so they can gain a better understanding of what they want, and create advertising that will be much more effective. Mojo calls these studies "Get Real," and conducts 1000 meetings with consumers in Sydney, Melbourne and Brisbane. Furthermore, Mojo does not charge its clients for these studies, but they are invited to join.

Research, Advertising agencies, Mojo Australia

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The dying game

Article Abstract:

US company Service Corporation International (SCI) is Australia's largest funeral company. SCI has invested $250 mil in preparation for year 2016 when baby boomers begin their dying age. SCI owns 123 funeral homes, 11 crematoriums, and seven cemeteries. The company intends to spend between $100 to $120 mil more to open new funeral homes.

Planning, Australia, Funeral industry, Service Corporation International, SRV

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