Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards

Article Abstract:

The construct of cross-cultural ambivalence is identified and the way in which it influences brides-to-be while they plan cross-cultural weddings is examined. The relevance and application of cross-cultural ambivalence to other areas of consumer behavior and marketing is discussed.

Marriage, Religious aspects, Intercultural communication, Ambivalence

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Sport publicity: commitment's moderation of message effects

Article Abstract:

Impact of sports publicity and effect of the communication on fans and readers, using elaborate likelihood theory, is examined.

Usage, Public opinion, Sports, Publicity

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Social alienation in a transitional economy: antecedents and impact on attitude toward social reform

Article Abstract:

Impact of institutional, organizational, and personal factors on social alienation and social reforms is presented.

China, Social aspects, Influence, Attitudes, Attitude (Psychology), Institutional market, Alienation (Philosophy), Alienation, Alienation (Social psychology), Social reform

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