Fox rejects Super Bowl spot as tasteless
Article Abstract:
HotJobs.com has only 50 employees, but it wants to advertise on the Super Bowl and make the big time. And the company has budgeted $2.5 million for production and air time. The company's ad agency, Hill Holliday Connors Cosmopulos, created an ad, but Fox Broadcasting has rejected it saying it is in poor taste. This from the network that shows nudity on Melrose Place and kids chopping each other's heads off on The Simpsons. Of course, just committing to the ad time gets a company publicity, such as in this column. HotJobs wanted to be first in going national during the most expensive time slot all year, but a competitor, Monster Board, is also scheduled to advertising on January 31st.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Companies push for bigger on-line ads
Article Abstract:
Studies of on-line advertising effectiveness show that the larger and more complex the ad, the more memorable it is. Many on-line media sellers are balking at larger advertisements. They say the complex advertisements are clogging the net and threatning to turn the World Wide Web into the World Wide Wait. They wish advertisers would stay with the box like "banners" and wait for better technology. Studies show that recall of larger complicated ads was 46% to 63% higher than the recall average for standard banner ads.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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IBM HotMedia aims to speed online ads
Article Abstract:
The best Internet ads are interactive, the kind that slow the computer down to a crawl. IBM's HotMedia software remedies the problem. The firm wants as many companies that create Web advertising as possible to have access to the technology. Organic Media uses it for Barnes & Noble's e-commerce site, for example. A lot of success is expected because the product comes from IBM.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Comment about this article or add new information about this topic:
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