Hard task for agencies
Article Abstract:
Russell Tate is the chief executive of STW group and runs a company that has interests in 40 marketing services companies. The 18 changes listed by him in the UBS Warburg's annual media conference, that have affected the ad agencies and marketers are mentioned.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subtle as a bulldozer
Article Abstract:
Fanta, one of the sponsors of Ten NetworkEs Big Brother 3 has adopted a strategy of running ads during the series and placing the product in the programs. Some of the features of this strategy adopted by Fanta in promoting its product are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Anguish in Adland
Article Abstract:
Marketers and Ad agencies in Australia are finding it difficult to raise their margins ever since the accreditation system was dismantled by the authorities in 1997.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: More trouble for May. Space is the key. No holding back
- Abstracts: New push for share plans. Everyone gets a share. Equitable equity
- Abstracts: First tracks to success. Rich, famous and dead. Apple music store delayed
- Abstracts: One size does not fit all. Square eyes and big calls. The metrosexual myth
- Abstracts: Risk lesson for boards. Step back to move forward. Empires of their own