Help wanted desperately

Article Abstract:

Small businesses are finding it hard to recruit and retain good employees, particularly in the Midwest. Tactics that have had some success include relocating to the inner city, where unemployment is high; training their own workers, recruiting through schools, churches and the employees themselves.

Case studies, Recruiting, Employee recruitment, Employee retention, Industrial locations, Industrial location

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Growing more by doing less

Article Abstract:

A Coopers & Lybrand survey of 400 small firms found that two-thirds utilize outsourcing, and those firms that do tend to have higher sales, growth rate and profits. A guide to implementing and monitoring outsourcing contracts is given along with profiles of individual companies.

Management, Contracts, Outsourcing

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Making Your Mark Through Branding

Article Abstract:

More companies are using branding, or relating a consistent impression of what the products and directions of companies are, as a marketing tool. The impression is meant to be lasting and can build customer loyalty. Ways to build a brand are described.

Marketing, Methods, Business names

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