Among the nation's schoolchildren, there is a booming and puzzling market for key chains

Article Abstract:

Key chains have become hot items for the back-to-school crowd, taking toy manufacturers and entertainment industry executives by surprise. Returning students are sporting them on their backpacks. They like the looks and the sounds that they make when they jangle together. Basic Fun Inc. and Fun 4 All Corp. are among the companies taking advantage of this new trend. Even though most children have a maximum of two keys, backpacks across the nation are being decorated with six to eight different key chains.

Comment:

Basic Fun Inc. and Fun 4 All Corp. are among the companies taking advantage of this new trend

Forecasts, trends, outlooks, Advertising Activity, Consumer Attitudes, Personal Leather Good (except Women's Handbag and Purse) Manufacturing, Key Cases, Personal leather goods, Article, Basic Fun Inc., Fun 4 All Corp.

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Ice-cream makers suffer through a hot summer of flat sales

Article Abstract:

Although it is shown that Americans consume large amounts of ice-cream every year, it seems that the industry is suffering. They have attempted marketing tactics that range from adding candy to using athletes to promote that sinful product.

Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Marketing, Dairy products industry, Ice cream industry

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