Late to the Web, GE now views Internet as key to new growth
Article Abstract:
General Electric Co. Chairman Jack Welch has ordered that each of the diversified company's 12 units must establish a Web site by the end of the year. The company, with businesses ranging from electrical and industrial equipment to financial services and television broadcasting, has already begun using the Web to sell plastics and other items. Now the company is factoring the performance of its electronic commerce efforts into the compensation of its managers. Each of the 12 units has formed teams to analyze potential, Internet-based business models to determine if they are appropriate for improving their business. Gary M. Reiner, a senior vice president and chief information officer for GE, is overseeing the initiative. Some of the general priorities for the company, as outlined by Mr. Reiner, involve the industrial and heavy-equipment businesses bundling information for customers, allowing transactions over the Web and providing new services. The financial-services operations of GE Capital are already ideal for the Internet. GE's Polymerland subsidiary, a plastics distributor, has already designed the model Web site, and hopes to conduct about 50% of its business over the Web by the end of 1999.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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Postal Service ad burns up nonsmokers
Article Abstract:
The US Postal Service has come under attack by anti-smoking advocates for its print ad campaign featuring a woman in an evening gown, smoking a cigarette and drinking champagne. The Postal Service says the campaign was aimed at an international audience and, internationally, smoking does not have the onus it has in the US. The ad was planned to generate notice and was not intended to promote tobacco use.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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