Local coke
Article Abstract:
Issues concerning the importance of creating regional differences in product design are discussed, with application to the Coca Cola company and the management style of its president Michael Clarke. Particular attention is given to Clarke's opinion on the process pf globalization.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Brave real world
Article Abstract:
The transition that the organizational structure has undergone from the single power and decision-making tradition to a collective one is highlighted. Some of the top level mangers of various organizations have given their views on this transition.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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The gene genius
Article Abstract:
The work of Celera Genomics Corporation, led by Craig Venter, on genetic research is discussed, with focus on the fundamental way that the world could change as a result of more genetic knowledge.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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