Mapping of an idiosyncratic schema
Article Abstract:
Among researchers interested in organizations and management, some of those who use cognitive mapping share a common objective: to improve organizational action. Some intervene directly at the level of the organization while others prefer to achieve this indirectly, by working at the individual level. Nevertheless those who work at the individual level rely on the 'emancipatory' properties of a cognitive map, which facilitates reflectiveness. After calling upon the notions of natural logic, schematization, contextuality, representation, knowledge and schema to characterize the cognitive map and its construction, we present a case, that of the idiosyncratic map of the owner-manager of a small business. We describe the mode of construction of the map and its content. A critical discussion follows underlining the traps to avoid, the elements to be improved and those that should be kept for construction of future idiosyncratic maps. (Reprinted by permission of the publisher.)
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 1992
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The new Telemundo
Article Abstract:
Television broadcasting firm Telemundo Group Inc. has emerged from a major management and financial crisis with a new CEO and marketing strategies. CEO Roland Hernandez has redesigned the firm's plans to challenge the supremacy of rival Univision by targeting the Hispanic-American segment of the market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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Cupcakes
Article Abstract:
Recipes for almond cupcakes with orange icing, peanut butter chocolate-chip cupcakes with chocolate icing, chocolate cupcakes with butterscotch icing and spice cupcakes with cream-cheese icing are given.
Publication Name: Gourmet
Subject: Food/cooking/nutrition
ISSN: 0017-2553
Year: 1992
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