MasterCard learns ads can be tricky
Article Abstract:
MasterCard International Inc. purchased ad time for the TV broadcast of the Grammy Awards. A 30 second spot during the music award event sold for $500,000 on average. However, MasterCard pulled the ads before they aired 'for technical reasons.' McCann-Erickson Inc. produced the ads, set in a guitar store, as an extension of the credit-card company's 'Priceless' campaign.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Diageo designs sneak ad play for Super Bowl
Article Abstract:
Diageo has bought Super Bowl ad spot times from local stations, instead of CBS. CBS decided against running the Smirnoff Ice spot, citing a ban on hard liquor ads on TV. However, Smirnoff Ice is a malt liquor. Some believe the network had an exlusive deal with brewer Anheuser Busch for ads shown during the Super Bowl.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Super Bowl ads are latest victim of downturn
Article Abstract:
CBS is charging $2.3 mil per 30 second spot during the 2001 Super Bowl broadcast. The network has sold 54 of 60 spots. Last year at this time rival ABC, which charged the same amount, was sold out. Part of the decline in demand is attributed to a slump in spending by online businesses.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Comment about this article or add new information about this topic:
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