Metricom shakes and stir in 007 spoof
Article Abstract:
Metricom, has launched a $28 million advertising campaign to promote its Ricochet wireless Internet service. The service will allow its 26,000 subscribers to access the Internet on their laptop computers using technology the company claims can be used in a moving vehicle. The ad campaign will focus on the company's San Diego and Atlanta markets where the 128 kilobit service will be made available. The campaign, a takeoff on the James Bond character Agent 007, was created by Kirshenbaum Bond and Partners' San Francisco offices.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Some spots score big in the Super Bowl
Article Abstract:
A few companies have managed to take their Super Bowl ads into the realm of popular culture. Budweiser's "Whassupp" moniker, created by DDB seemed a hit this year. Goodby Silverstein & Partners spoofed the crash of the dot-coms for ETrade. Bob Dole shilled for Pepsi with a faux-Viagra spot created by BBDO Worldwide. Y&R Advertising's interesting spot for Accenture seemed to be confusing. Fallon ad for EDS presented the running of the squirrels in Pamplona, Spain. Most ads ran about $2.3 million.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Cingular ads shift to clear from cryptic
Article Abstract:
Cingular Wireless' advertising strategy has been to set itself apart from the crowd 'in a crowded category', and it is now the second largest wireless service, behind Verizon Wireless. It is leaving the curiosity-piquing ads behind and turning to the basics. The firm's agency, BBDO, has created ads that will show a cell-phone in the ads for the first time.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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