Minority response to ethnically similar models in advertisements: An application of accommodation theory

Article Abstract:

The effects of using ethnically similar models on a minority consumer's response to advertisements are explained using socio-linguistic accommodation theory. The results show that among Asian-American consumers who perceive the advertiser to be culturally sensitive, the response is favorable, whereas among those who do not, the response toward the advertisement, brand and company, and intention to buy is not favorable.

Advertising, Advertising and Related Services, Consumer Advertising, Analysis, Behavior, Minorities as consumers, Minority consumers

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Location strategies of broad-line retailers: An empirical investigation

Article Abstract:

The spatial structure and the strategies exhibited by broad-line specialist stores are explored. The adoption of proximity or distancing as a location strategy depends upon market characteristics and the broad-line specialists tend to use proximity in trade areas with high income, high population density, high per capital income, with younger populations and high home ownership.

MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Models, Evaluation, Location, Specialty stores, Industrial locations, Industrial location

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On the bankruptcy of internet companies: an empirical inquiry

Article Abstract:

Bankruptcy in information technology services industry is studied by using various evaluation models.

Computer and Data Processing Services, Computer services industry, Information technology services industry, Causes of, Company restructuring/company reorganization, Reorganization and restructuring, Bankruptcy, Company organization, Company bankruptcy

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