RJR unit's suit claims store promotion by Philip Morris is unfair competition

Article Abstract:

The FTC had been, and may still be, investigating Philip Morris' Retail Masters program which may violate antitrust regulations. Now R.J. Reynolds has filed suit against Philip Morris for essentially the same reason for its Retail Leaders program, both programs aimed at getting the Philip Morris brands on display in retail stores by offering cash incentives to retailers. Retail display becomes more and more important as tobacco companies lose more advertising venues.

Comment:

Company sued for alleged anti-trust violations at retail level

Legal issues & crime, TOBACCO PRODUCTS, Tobacco Manufacturing, Cases, Investigations, Antitrust law, Abstract, United States. Federal Trade Commission, Tobacco industry, R.J. Reynolds Tobacco Co., MO, Altria Group Inc.

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Cigarette makers in discount war to lock in share

Article Abstract:

A cigarette price war has erupted throughout the US. Tobacco executives and distributors have launched a plethora of promotions and discounts designed to increase market share. Philip Morris Cos. will begin its buy-three-packs, get-two-free deal on Marlboro brand, while West Hampshire, NY-based Smoker's Paradise store is offering a free pack of Virginia Slims or Merit for customers who buy two, and $1.00 off two packs of Camel.

Comment:

Cigarette price war has ensued in US as tobacco execs & distributors launch plethora of promotions & discounts to inc mkt share

Marketing procedures, Company Planning/Goals, Industry Market Data, Cigarettes, Cigarette Manufacturing, Article

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