Seeds of growth: use the web to focus on customer needs and grow your business
Article Abstract:
Businesses are after web technology for increasing their share in the market. Through digital and networked technologies businesses are not only making alternative business offers and services, available to their customers, but are also able to streamline the flow of communication within the firm. Mobilization of these kind of online services of the business firms, is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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B2B for sale
Article Abstract:
Small business enterprises are adopting eBay in establishing new marketplace. The gross merchandise sales (GMS) on eBay for 2003 and the first quarter of 2004 are presented. The advantages of eBay Business for B2B buying sector are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Links in the buying chain
Article Abstract:
Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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