Sponsors take a sporting chance
Article Abstract:
Australian business has increased its spending on sports sponsorship during the last five years and in 2001 ranks third behind the television and press. The scope for such promotion is wide, but most firms have no idea if it is effective.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Shoot to thrill
Article Abstract:
Issues are presented concerning the success of the photographic studio Starshots Glamour Photography which offers a specialist hairstyling, make-up and photography session. The expansion of the business is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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