The Riviera's theatre of war
Article Abstract:
For the Australian film industry, participation, despite the costs, in the Cannes Film Festival is important in terms of chasing needed sales and financing for international distribution and marketing. In 1998, only 271 feature films were released in Australia, of which only 20 were local, accounting for just 3.8% of ticket sales. Representation of an Australian film at Cannes can exceed $250,000. The U.S. is the biggest market for Australian films, but banks and companies in Germany, Italy, and Japan are now taking interest.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Who rates the rating companies?
Article Abstract:
Fund managers are frustrated by the lack of consistency in ratings models and concerned about losing their positions on a rating agency's recommendation list or, worse, being given a lower credit rating. Rating models differ from agency to agency; while four stars means a very good rating from one agency, a B means strong from another, while another letter code means not recommended from yet another agency. Qualitative and quantitative approaches differ too.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Procter and Gamble puts on a fine song and dance
Article Abstract:
Procter and Gamble researches and tries new marketing strategies to get the launch of their Head and Shoulders shampoo to stand out in Australia's famously difficult hair-care market. Their "celebrity ball", an attempt to make their brand stand out amongst the slew of similar hair-care advertisements, seems to have worked with the brand garnering 6.2% market share three months after it hit supermarkets.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Comment about this article or add new information about this topic:
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