From opening day through the end of the season, baseball hopes to connect with its fans

Article Abstract:

Major league baseball has not had a great image since the strike in 1994, but Mark McGwire and Sammy Sosa helped it improve in 1998 and a new ad campaign is expected to help in 1999. Clever ads, created by Leo Burnett's Vigilante agency and by Waylon Advertising, will premiere on ESPN during the opening day game April 4th in Monterrey, Mexico. The campaign that will be national for both leagues and local for each team, will cost about $25 million total.

Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Baseball, Sports franchises, VIGILANTE, Waylon Advertising

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Wendy's founder wasn't a hit, except with customers

Article Abstract:

Bates USA had to follow the very successful "where's the beef?" campaign for Wendy's International and using founder Dave Thomas in the TV ads seemed like professional suicide. But the people, consumers, liked the guy and the ads. He was believable, not slick. After ten years, he's still doing himself and sales haven't slowed. But when they do, Dave's advertising history.

Eating places, Limited-Service Restaurants, Fast Food Hamburger Restaurants, Spokesperson, Consumer Attitudes, Marketing, Restaurant industry, Fast food restaurants, Wendy's International Inc., WEN, Bates Worldwide

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