The media shop that breaks all the rules
Article Abstract:
The Media Palace is a media planning company that prides itself on breaking rules. The spinoff from The Campaign Palace gets $60 million of its $100 million revenue through the parent company clients and the rest from direct clients. The company was started before the unbundling trend hit Australia. It has benefitted from the deregulation of the advertisement industry.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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A liberated campaign does wonders for the client's liquidity
Article Abstract:
Innovative advertising for sanitary protection products has helped sales of Sancella's Libra Ultra Thins. Sancella's sanitary pad sales increased from 23% market share to 30% market share from 1995 to 1998. The ad agency that handles the products is Clemenger Melbourne. Sancella is owned by Molnlycke of Sweden and Carter Holt Harvey of New Zealand.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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