The mirage of marketing to the bottom of the pyramid: how the private sector can help alleviate poverty

Article Abstract:

Multinational companies should not expect to earn much profits by selling to poor people and eradicating poverty in the process because the market at the bottom of the pyramid (BOP) is too small to be profitable. They should instead consider poor people as producers and buy from them to earn profits and alleviate poverty at the same time.

Marketing procedures, Research Findings, India, Economic aspects, Poverty, Poor, Control, Marketing research, Market research, Report

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In the eye of the beholder: cross cultural lessons in leadership from project GLOBE

Article Abstract:

The impact of workplace diversity on leadership ability of multinational corporations is examined from the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program.

United States, Workplace multiculturalism, Workplace diversity, Leadership styles

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Improving the conditions of workers? Minimum wage legislation and anti-sweatshop activism

Article Abstract:

The impact of minimum wage regulations, on the conditions of workers in multinational companies of Indonesia, is examined.

Legal issues & crime, Government regulation (cont), Government regulation, Indonesia, Legal/Government Regulation, Laws, regulations and rules, Work environment, Wages, Minimum wage, Working conditions, Factory workers

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