When marketing efforts go flat. It's been anything but a smooth ride for the nation's largest tire manufacturers
Article Abstract:
The repercussions that followed on the marketability of tire products produced by the three largest manufacturers of tire goods viz. Michelin, Goodyear and Bridgestone especially in North America after tire products produced by Bridgestone's subsidiary Firestone were withdrawn due to the presence of defects have been described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Courting excellence
Article Abstract:
The efficient conduct of sporting events, logistics, facility openings, etc. by the All England Lawn Tennis and Croquet Club, which organizes the Wimbeldon, is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Mix and match
Article Abstract:
A new framework is proposed for brand execution and successfully implementing branding strategies.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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