A leap of faith
Article Abstract:
Sun Life Financial is benefitting from its sponsorship of CBC's mega-epic 'Canada: A People's History,' which was ignored by other companies including Canadian Pacific. Since its introduction on Oct 22, 2000, the C$25-million series has been watched by an average of 2.2 million viewers of all ages per episode, making it the most-watched Canadian documentary ever. Also, video and book tie-ins are enjoying strong sales, and as of Jan 2001, Sprint Canada's sister company Ascenda had signed on as second sponsor.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Views mixed on new TV channels
Article Abstract:
Cable and satellite companies have launched specialized cable television networks that the CRTC have required them to offer. Media directors have mixed forecasts on the success of the 21 channels. Most prefer to wiat and see since details on launch dates and packages are not yet available. Some are also concerned over potential cannibalism by owners of several channels. Fragmentation was also a concern with the leap in channel choices for an audience that is not really growing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Parmalat unifies its milk branding
Article Abstract:
Parmalat Canada is consolidating its entire line of milk and cream products under the Parmalat brand. Milk currently sold under the Beatrice, Sealtest, Lactantia, Mont St Hilaire and Dallaire brands will have the Parmalat name prominently displayed on its packaging. The company will also distribute four million magazine inserts from Jun to Aug 2001 in popular titles such as Chatelaine, Elm Street, Today's Parent, Canadian House & Home and Le Lundi.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Shares of BT leap 11% on sales rise. GorillaPark hunts for additional funding. GorillaPark secures venture funding
- Abstracts: Enjoy a java while you wait in line. Success is in the bag. Direct video drop lures moviegoers
- Abstracts: A taxonomy for warranty policies. A usage dependent model for warranty costing. Replacement-repair policy for multi-state deteriorating products under warranty
- Abstracts: Molson deals with Web wipe-out. Molson uses print to go broad
- Abstracts: Down and dirty. Gee Jeffery & Partners Advertising