A new internet driven internationalisation framework
Article Abstract:
A study was conducted to present a new Internet driven theoretical framework that will explain how a successful internationalization process could be developed. Studies in international marketing, Internet marketing, and international entrepreneurship were examined. The framework represents a company's aim to take advantage of an opportunity by acquiring a competitive advantage while minimizing international risk.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
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Knowledge is not enough: organisational attention and replication strategies
Article Abstract:
A model that uses organizational attention as an explanatory factor of knowledge transfer in chain stores that implement a replication strategy is proposed. The model investigates the influence of organizational attention on exploiting knowledge as a strategic resource. Research propositions are also discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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