Collaborative and iterative translation: an alternative approach back translation
Article Abstract:
An iterative translation methodology as an effective alternate for back translation in survey research process is discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Market Survey Techniques, Usage, Market surveys, Continuation methods
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Real differences between local nd international brands: strategic implications for international marketers
Article Abstract:
The differences between local branding strategies and international branding strategies are discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
International aspects, Brand image
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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Subjects list: United States, Management, Company business management
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