Foreign market entry strategies of Japanese MNCs
Article Abstract:
A study of the reasons that Japanese multinational corporations enter foreign markets.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
An analysis of product category restrictions in advertising in four major East Asian markets
Article Abstract:
Advertising regulations for certain product categories are discussed with respect to Japan, China, Taiwan and South Korea.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Cross-cultural sales negotiations: a literature review and research propositions
Article Abstract:
The involvement of a sales organisation in international business needs sales interactions that go beyond national boundaries. Comprehending the difficulty of cross-cultural sales negotiations is most significant and is a complex duty for sales managers. By utilizing the negotiation process as an analytical framework, important literature is examined, research propositions are provided, and other areas needing further study are identified.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Buyer reactions to product stockouts in business to business markets. Comparisons of alternative perceptions of sales performance
- Abstracts: Taiwan's New Regime May Signal Shift for the Advertising Industry. SG Asset's tech fund looks back to get ahead
- Abstracts: BT hires St. Luke's to improve its image in the youth market. Big Ad Agency Wrestles Account From Small Shop
- Abstracts: In survey, U.S. cars top European rivals: for first time in decades, Detroit holds an edge in ratings for reliability
- Abstracts: Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives. Integrating country of origin into global marketing strategy: a review of US marking statutes