Austria: KirchMedia on private television market

Article Abstract:

Jan Mojto, managing director of KirchMedia GmbH, estimates that in 3 to 5 years a private national TV station might gain a market share of 5% to 10% in Austria. He puts the minimum size of a market for viable private television at 10mn inhabitants, which is not quite reached in Austria. He estimates, however, that in the medium term advertising revenues in the private TV broadcasting market might reach Sch 1bn per year. The German Kirch group is to decide in October 2001 whether to apply for a TV licence in Austria. He said that Kirch is not interested in merely regional licences. The closing date for applications is 7 November 2001.

Government regulation (cont), Foreign operations, KirchMedia GmbH

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Austria: Preparations for digital broadcasting

Article Abstract:

Franz Morak, secretary of state for media issues in Austria, is to set up a working group by the end of 2001 to draw up guidelines for digital radio and television. The working group that will work under the radio and telecom watchdog RTR should present its proposals within 6 to 9 months. According to Morak, tests with digital broadcasting might start in 2003. The working group will consist of representatives of trade, industry, science, network operators, broadcasting companies, the Austrian states and consumer protection organisations.

Government regulation

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AUSTRIA: ORF SAYS TELETEXT IS POPULAR

Article Abstract:

ORF says that 4mn Austrians use teletext services on a more or less regular basis. About 1.3mn people, or 20% of the population over 14 years of age, use the services on a daily basis. According to a poll by the market research institute Integral among 1,000 Austrians, 78% of households have TV-sets that can receive teletext. In June 2000 the rate was 68%.

Market information - general, Communication services, not elsewhere classified, Radio & TV Services NEC, Other Telecommunications, Mass media

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