When firms stop listening to customers: why marketing research is ignored
Article Abstract:
The reduction in the budget allocated for marketing research can be attributed to several factors. Since all companies do market research, findings tend to be patterned to previous studies conducted. Thus, no new concepts are introduced. Moreover, researchers, mostly inexperienced, often carry out studies without coordinating with managers. Managers also fail to set a specific criterion for decision making. Focus on unnecessary precision, costly research designs and keeping a large respondent population are other factors that contribute to the failure of market research.
Publication Name: Journal of Managerial Issues
Subject: Human resources and labor relations
ISSN: 1045-3695
Year: 1992
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Backing into the future
Article Abstract:
If the New York Stock Exchange is to survive it must learn from its past mistakes. Tighter controls should be put on derivative instruments and computer-based training. If the stock exchange makes the right choices it can survive in the years to come.
Publication Name: Life
Subject: General interest
ISSN: 0024-3019
Year: 1992
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Baggy fit
Article Abstract:
Problems facing US retailers, especially clothing stores, including risks arising from over-expansion, are examined in detail.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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