B&Q leaves Taiwan speechless with the concept of do-it-yourself

Article Abstract:

B&Q PLC, the largest home improvement retailer in the UK, has introduced the concept of do-it-yourself home improvement in Taiwan when it opened its first store near Taipei in Jan. 1996. The concept poses a tough marketing task in the Asian country where repairmen are called for even minor household jobs. As part of its bid to change the way Taiwanese look at home improvement, the company sponsors seminars on using a power drill, fixing plumbing and hanging wallpaper. It also has how-to videos and do-it-yourself books. Two more B&Q stores will open in Taiwan in 1997 and 1998.

Do-It-Yourself Building Materials (Ret, Home Centers, Lumber and other building materials, Taiwan, Foreign operations, Retail trade, Building materials industry, Home center stores, Hardware stores, Do-it-yourself products industry, B and Q PLC

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Computer makers gird for battle on home front

Article Abstract:

Computer companies are investing heavily in Asia to maximize the opportunities presented by its growing personal-computer market. Taiwan's Acer and US-based Packard Bell Electronics have allotted $15-$20 million in campaign funds to build their image and make a strong impression on Asian consumers, particularly on home users. Market researchers attribute the attraction of foreign companies to the Asian computer market to its promising PC sector, which is predicted to command sales of 18.5 million units in 1999, with sales of home PCs exceeding the sales to businesses.

Electronic computers, Microcomputers, Computer industry, Forecasts and trends, International aspects, Asia

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Indians avoid the foreign, sticking with local brands

Article Abstract:

Indians still largely prefer local brands to international ones especially those coming from Japan. This observation comes from a survey of 5,122 Indian adults residing in both urban and rural areas as conducted in Mar.-Apr. 1996 by an Indian subsidiary of Gallup Organization Inc. This attitude stems from lack of brand recognition and is also a byproduct of the lack of financial security among most Indians. They would prefer to spend their money on basic necessities and save the rest in the banks.

Surveys, Beliefs, opinions and attitudes, India, Brand choice, Consumer preferences, Indians (Asian people), Indians

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