Belair Direct
Article Abstract:
Belairdirect has chosen to work with advertising agency, Toronto, Ontario- based Impiric Canada to create a customer relationship management communication campaign for the insurance company. This move shows a consolidation of agencies for Belairdirect, which previously maintains three ad agencies, including BBDO Response, PNMD Communications and Mediavision WWP.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Minute Maid fast off the mark
Article Abstract:
Minute Maid launched two national TV spots through Leo Burnett in Toronto proclaiming the company's sponsorship of the Canadian Olympic team in the forthcoming Winter Olympics in Salt Lake City.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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CAnadian travel ads look homwward
Article Abstract:
Montreal-based BCP has created a campaign to boost tourism in the wake of the Islamic terrorist attacks on the US.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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