Bringing fashion to food
Article Abstract:
Loblaw Companies Ltd of Toronto, Ontario, has succesfully shifted consumer interest on grocery store shelves from national brands to private labels in the 1990s. The innovative retailer also perfected the all-under-one- roof concept in which it also provides services such as dry cleaning, photocopy shops, banking services, fitness centers and jewelry stores. Loblaw, which accounts for 30% of total grocery sales in Canada, has posted sales of C$14.2 billion for the 40 weeks ended Oct 9, 1999.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Drawing the line online
Article Abstract:
Traditional retail giants are expected to be more aggressive in establishing their Internet presence in an effort to preserve their market share. While some observers say start-up online retailers have the advantage because they are nimbler and not burdened by a huge infrastructure, they have the leverage and experience to overwhelm the start-ups.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The rescuers
Article Abstract:
The resurrecting of brands that were forgotten after insolvency is discussed. The marketers who are doing the revamping are referred as Brand rescuers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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