British (laundry) soap opera
Article Abstract:
Procter & Gamble's Ariel detergent competes with Uniliver's Persil in the detergent-in-the-tablet form market in UK. The Persil tablet is projected to cover a 20% market share in the one-billion-pound-sterling-a-year industry within two years, according to a Reuters report. Procter's Ariel accounts for over 50% of the company's laundry detergent sales in the country, says company spokeswoman Linda Ulrey. Procter also launched the Ariel disc for a micro-market test in Grimsby, UK, and Cleethorpes, UK.
Comment:
Persil detergent competes with Procter & Gamble's Ariel in the detergent-in-the-tablet form market in UK
Publication Name: World Trade
Subject: Business, international
ISSN: 1054-8637
Year: 1998
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Protecting your image around the world; trademark rights are expensive to obtain and easily lost
Article Abstract:
Companies are advised to first formulate a strategy to protect international trademark rights before announcing a new trademark. This should ensure that so-called trademark 'pirates' will not own the mark in countries where they were the first to file an application. Filing applications in major markets is estimated to cost $75,000, a reasonable amount considering the cost of litigating and recovering a brand name that has been pirated.
Publication Name: World Trade
Subject: Business, international
ISSN: 1054-8637
Year: 1998
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Know yourself, know your product
Article Abstract:
A company's self-assessment should be focused primarily on its product in order to create measures to correct its defects, to make it client-friendly and to take advantage of its strengths. For instance, Aliso Viejo, CA-based Flex-Foot, an ISO-9000-certified maker of high-tech artificial limbs, has successfully penetrated foreign markets, such as stable economies as the EU and Scandinavia, because the company knew its product very well.
Publication Name: World Trade
Subject: Business, international
ISSN: 1054-8637
Year: 1999
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