Burger King vs. the clown
Article Abstract:
Burger King is starting a series of radio advertisements under an ad campaign that intends to take from the market share of McDonald's. The company wants to focus on the 18- to 34-year-old age group. The radio spots use the theme "Who would you put your money on.. the clown or the crown?" The spots are meant to make fun of McDonald's mascot Ronald McDonald while promoting Burger King's own products. In a spot called Super Series, the scene is a boxing bout, which ends with the announcer asking, "Who would you put your money on.. the clown or the crown?"
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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New English specialties kick butt
Article Abstract:
The combined viewership of Canadian-originated cable TV broadcasting has grown from 16% in 1993, to 27% in 1998. Statistics released by ACNielsen show TSN leading in the English-language sector with a 3.5% share followed by YTV at 2%. Right behind them are Teletoon and Space: The Imagination Station, with shares of 1.8% and 1%, respectively. Higher viewership also translates into bigger advertising revenues for the cable networks, which amounted to C$200 million in 1997.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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