Bus travel as an enjoyable experience
Article Abstract:
DRL Coachlines Ltd, based in Triton, Newfoundland, is banking on its on- board attendants and good customer service in its expansion outside Newfoundland. The company's subsidiaries, DRL Vacations Ltd that promotes bus tours within Newfoundland, across Canada, the US, South America, Australia and Europe as well as its full-service travel agency known as Travel Travel, help bring customers to the coachline. The company-owned Infinity Marketing is responsible for marketing and advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Bombardier makes tracks into ATVs
Article Abstract:
Bombardier Inc's introduction of its Traxter signifies the Valcourt, Quebec-based company's expansion into the flourishing all-terrain vehicle (ATV) market. Complementing the company's Ski-Doo snowmobiles and Sea-Doo water craft, Traxter will be initially sold in Bombardier's 200 dealerships in Ontario, Canada and the northeastern US. In 1998, over 400,000 ATVs were sold in North America, with the US accounting for 90% of the market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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