CORE'S STRATEGY
Article Abstract:
Core Healthcare of Ahmedabad is pursuing a restructuring exercise aimed at increasing global sales. The company was burdened with a large debt. The company earns more than half of its turnover from exports. It has a presence in 63 countries and tie-ups with some global players. Some high growth markets have been identified in Brazil, Argentina, Kenya, Uzbekistan, China, and Vietnam. Core is also working towards building brand awareness among surgeons, anaestheists and nurses by conducting audio visual conferences. Doctors and distributors are flown from various countries to view manufacturing facilities. About 25 percent of its export earnings is set aside for advertising and promotion. Core is also tying to venture into developed markets of Europe or the US through mergers.(uh)
Comment:
Pursues a restructuring exercise aimed at increasing global sales
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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CADILA TAKES A NEW TURN IN MARKETING WITH DISHA 2000
Article Abstract:
The Zydus Cadila group of Ahmedabad has adopted a new marketing strategy called Disha 2000 (Dominate Industry through Strategic and Holistic Approach), which will concentrate on specific therapy management to attain market leadership. The new strategy was adopted after an extensive on-field research, which involved collecting information on 80,000 physicians, their specialisations and prescribing habits in 259 towns across 16 states. Data was also collected on market demographics like population, income-profiles, hospital beds, size of markets and key customer concentration. The precise and accurate data that has emerged from the survey will help the company to plan customer specific strategies and a more accurate market coverage. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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HAL SET TO FLY ON NEW CO STRATEGY
Article Abstract:
Hindustan Aeronautics Ltd has decided to concentrate more on research and development and assessing the requirements of customers. It has renamed its design bureau as the Research and Design Center and set up a new division called Military Aircraft Upgrade and Research and Design at NASA. The company has decided to focus more on robotics and automation and its research wing has begun work on lightweight metals and advanced ceramics for engine applications. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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